Marketing

Britain has delivered its verdict. Now, advertising and marketing chiefs are having their say on what they want to see from the new government. Throughout … Read more

Reducing global climate emissions to a sustainable level requires such an overwhelming amount of work that the problem can feel disconnected from our daily lives.  … Read more

Google has changed course once again, announcing that it will explore a “new path” around online privacy instead of deprecating third-party cookies in Chrome. The dramatic halt … Read more

With Sir Keir Starmer winning a landslide majority overnight, here’s a reminder of what Labour set out to do in its manifesto – and what … Read more

Marketing technology, often referred to as martech, plays a pivotal role in powering today’s marketing activities. It encompasses a wide range of software, from targeted … Read more

Summary Influencer marketing has evolved significantly over the past decade. It has expanded beyond celebrities to include social media influencers who foster authentic connections and … Read more

The UK’s £37bn advertising industry is a force for good, according to a new report from the Advertising Association. Alessandra Bellini, President of the Advertising … Read more

The New York City advertising industry has experienced a remarkable boon in the last 20 years, growing 49.5% in jobs. With 69,800 jobs in the … Read more

For the first time in a decade, advertising is no longer the UK’s least trusted industry, with both the Government and media now having the … Read more

The media industry covers a wide variety of areas—advertising, broadcasting and networking, news, print and publication, digital, recording, and motion pictures—and each has its own … Read more