PRARIE DU SAC, Wis. (WSAW) – Culver’s guests nationwide will be able to eat just like Pewaukee native and former NFL superstar JJ Watt, as Culver’s is introducing the JJ’s Way meal.
Because Culver’s and Watt also share a passion for giving back to the communities they call home, Culver’s will make a $1 donation to the JJ Watt Foundation for every JJ’s Way meal sold (up to $100,000). The Foundation, which Watt founded in 2011, has raised over $7.1 million to support after-school athletics programs at middle schools across the nation.
Through his time playing for the Wisconsin Badgers, Houston Texans, and Arizona Cardinals, Watt says he developed a go-to Culver’s order in the process. From Aug. 5 through Sept. 29, guests who order the JJ’s Way meal will receive a taste of Wisconsin curated by JJ himself.
- Culver’s Deluxe
- Wisconsin Cheese Curds
- Culver’s Signature Root Beer
- Turtle Sundae (with Chocolate Fresh Frozen Custard)
“I grew up going to Culver’s all the time, so ButterBurgers and Fresh Frozen Custard bring back a lot of great memories,” said JJ Watt. “It’s crazy to think about having my own meal at a place I’ve been visiting with my friends and family since I was a kid, and I can’t wait to share it with Culver’s guests from back home in Wisconsin to Texas to Arizona and everywhere in between.”
The Justin J. Watt Foundation is a 501(c)(3) organization that provides funding for after-school athletic programs for middle-school-aged children. For more information about the Justin J. Watt Foundation and event, visit www.jjwfoundation.org.
“Culver’s is born and raised in Wisconsin, and we couldn’t imagine a more perfect partner for our first celebrity meal than JJ Watt,” said Julie Fussner, Culver’s chief marketing officer. “We know our guests will have a lot of fun experiencing Culver’s the way JJ does with the JJ’s Way meal — and giving back to a great cause while they do it.”